Firstly, the Company makes the money, not the Artists, programmers, etc...
2ndly, in order for the Arcade Companies to survive, they need Ops to set up games. If you take away the Ops ability to make profits, which can take a few yrs to make up... then you effectively screwed over the ability for the Op to buy a new game... and thus effectively screwed over the Game Company, who is trying to sell new games.
Have you ever saw how much some of these games are "NEW"???
Im not talking a KIT, Im talking a Full monty arcade machine. Check out the Sit Down prices. It will Shock you. Then, try to imagine not only paying that all off, but then actually making a profit.
3yrs is a very short timespan from Company to Op. Too Short.