"We’re very focused on transforming all of our brands into these online universes. That gives the consumer full control of how and when they play in a rich world of content."
Brands. Content. That corporate tongue needs removal with a rusty knife. I got your content right here.
So the system doesn't work. It's heavily flawed. Can someone write an article that offers even one feasible alternative? Pirated games and movies can be better than the paid copy, since it often skips over nagging things like ... anti-piracy spots you are forced to watch. Oh the irony.