The first thing to check in a mobile phone is that it doesn't say 'Apple' anywhere, to avoid vendor lock-in (not that Android is much better).
Proof? Read this thread. I keep hearing so many complaints of iPhone users just to hear them next sentence to say how happy they are to pay so much and how useful the phone is.
The entire Apple scheme to 'help users' is certainly pure madness to cash in and keep cashing in. Reference: Futurama episode "Attack of the Killer App", season 6.
(And Android users, you should know that by using a Google account tied to your device, everything you do is recorded, included when and where you pressed your 'home' button. Included transcriptions of voice messages you've sent through whatsapp. Included...)
Wound up, can't sleep, can't do anything right, little honey / Oh, since I set my eyes on you. / I tell you the truth.
I can't get it right / Get it right / Since I met you...