> and despite all this it's becoming massively popular, even on Windows, which is what
> I thought would end up happening as soon as they got a more slick marketing team
> on-board, which appears to have happened.
Yep, I had a similar suspicion. I also wouldn't put it past them to have an end goal of getting it into the Windows app store as a free download with paid in-app DLC. What form that DLC would take isn't 100% clear to me (and even as a free download there would be a lot of legal hurdles to overcome with licensing re: the emulators they're basing their work off of), but I can see it as a possibility.
> I'd still consider it one of the biggest threats we've seen to proper emulation in a
> long time.
Agreed. Also Lakka - all the problems of RA in a ready-to-write image for your low-buck platform of choice. It's perfect for people who don't want the inconvenience or expense of a Craigslist x-in-1 cabinet, but do want an equal quality of gameplay (or Craigslist x-in-1 cabinet builders who don't want to spend twice as much on a Game Elf as they would a RasPi).