> Except the road to success in this case has already been followed and is well-known.
> They're trudging down a known path to failure. They're peddling a PDA in an era of
> the iPhone, to use your example.
Your negativity prevents you from seeing what Atari is doing differently, maybe it's because you are so incensed by the name being used by a company that isn't Atari.
There is a much better analogy.
Obviously you shouldn't dream of going against Apple with open source software, because that always fails. Oh wait, Android.
Of course there is a high chance of failure, but then so do most projects that become successful. They have the benefit of being able to learn from past projects mistakes. So they are in a better position than those past projects. They are doing things differently, no matter what you think, so it comes down to whether the differences work or whether they hit new issues that they can't deal with.