Look it from a developer's side. If say Candy Crush were static levels without any randomness, then we would get things like Angry Birds Nest channel who earns money from play guides taking your earnings away. That's why Angry Birds 2 levels are now random structures, no one can make a "Level X walkthrough" video with Ad Sense. You need to master your shots and tactics yet depend on randomness and keep playing to level your birds to success at the game. And you get the option to be awarded by watching advertisement voluntarily in order to gain some bonus. With puzzle games it wouldn't be any different.
The gaming now is compete with other people while all having the same opportunities and advance as fast as possible, just like any non one player game.
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